🚙 SOUEAST S06, S07, S09 (2025)

SOUEAST S06, S07, S09 

🔋 Youth Meets Electric – The Middle East Welcomes Trendy New NEVs

SOUEAST, a rising Chinese automaker, has made a global move! On June 27, 2025, the brand officially launched its S06, S07, and S09 models in Saudi Arabia, aiming straight at urban youth and tech-hungry drivers. Their slogan? “Ease Your Life” — and these cars do just that.

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🌍 Global Strategy Meets Style

• 🏁 Launch Region: Saudi Arabia (MENA region entry)

• 🇨🇳 Brand Origin: Fujian, China

• 🚗 Segment: Urban electric SUVs & crossovers

• 💡 Target: Young professionals, students, and first-time EV buyers

• 🌐 Sales Mode: Digital-first experience with virtual test drives

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📦 Model Snapshot

Model	Type	Powertrain	Target Buyer
🚘 S06	Compact SUV	FWD, Electric	College crowd, city riders
🚙 S07	Mid-size SUV	AWD (top trim), Electric	Young families, travelers
🚐 S09	Mini-MPV	Electric or Hybrid	Smart urbaners, freelancers

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⚙️ Key Tech & Specs

• 🛻 Range: Up to 460 km (S07)

• 🧠 Smart Drive: SOUEAST Pilot (ADAS + Voice Nav)

• 📱 Connectivity: Smartphone link, over-the-air updates

• 🖥️ Interior: Minimalist, floating screen, bold two-tone trims

• 🌈 Ambient Mood Lights, rear camera, 360° view

• 🧊 Auto AC, wireless charging, USB-C everywhere

• ⚡ Fast Charging: 10–80% in ~35 minutes

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🎯 Why the Buzz?

• 🌍 Middle East is a high-growth EV market

• 💼 Young professionals crave cool + tech

• 💰 Competitive pricing vs BYD Dolphin, MG ZS EV

• 📸 Trendy looks with a premium touch

• 🌐 “EASE YOUR LIFE” campaign is highly Gen-Z focused

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💬 Driver Impressions (Early Testers in Riyadh)

• 🗣️ “Feels like a futuristic lounge!”

• 🚗 “S07 drove smooth even in the heat — big win.”

• 🔋 “Fast charge at mall stations made it easy.”

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